The GE projects were very challenging for Digital Pictureworks because we were tasked with designing e-Learning tools for a vast and varied environment, with different worldwide learning styles and requirements, modules accessible online only, and others accessible via DVD. The technical and logistical issues of gathering complex information and disseminating it to the SMEs (subject matter experts) was very daunting, but we became the team of choice for 4 years, and eventually GE offered to bring our e-learning team in-house as GE employees and we accepted.